Whether you’re engaging donors, making a presentation or promoting an organizational change, you will create a message of influence that calls your audience to action.

The DNA of Messaging


ForAffect DNA

  • Foreshadow your message
  • Walk in your listener’s shoes
  • Use feeling words
  • Tell your story
  • Call for action
  • Talk less, say more 

Take Away Code

  • Be a better bottom line thinker
  • Engage an audience of one or many
  • Amplify your impact
  • Learn to cross the Conversation Divide
  • Develop your Language of Inspiration
  • Always make the ask