https://www.foraffect.com/what-we-do daily 0.75 2021-01-13 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1461264300398-0ZJ3ZGZEHAVDEB9VK50C/image-asset.jpeg What we do https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1610494895093-ZED3OLEMF7X55OY9WLK6/5.jpg What we do “You are a true pleasure to work with, ForAffect!! You transformed my business with the perfect tag line ‘Generosity Marketplace’ … exactly what my audience needed to hear. Your streamlining of my message for a funding source was invaluable. Thank you for being so much fun.” — FERNANDA COELHO, MATCH YOUR NEED https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1454343986692-89ZIY3INWTKPMYX7VH3H/download+%283%29.jpg What we do - Individuals The most personalized way to hone your message and assure a powerful call to action. In one-to-one ForAffect training, in person or virtually, Betsy and Rachel walk you through the process with in-depth coaching on content, style, and delivery. https://www.foraffect.com/secrets-lies daily 0.75 2025-04-21 https://www.foraffect.com/secrets-lies/grab-the-room monthly 0.5 2022-01-31 https://www.foraffect.com/secrets-lies/shark-bait monthly 0.5 2021-01-27 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1610400727174-EYMFA23DT93PEVCCR75I/shark_bait.png Secrets & Lies - Are You Shark Bait? https://www.foraffect.com/secrets-lies/2020/12/28/avoiding-cooties monthly 0.5 2021-01-27 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1609182240625-16CJL21TOXCJ3MI5SVKT/Cooties_blog_image.png Secrets & Lies - Avoiding Cooties: A message of optimism https://www.foraffect.com/secrets-lies/2020/12/4/when-do-you-need-us-sooner-than-you-think monthly 0.5 2021-01-27 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1608058966447-45PMR4N0URQ1OZCF3536/watering_plant.jpg Secrets & Lies - When do you need us? Sooner than you think. https://www.foraffect.com/secrets-lies/2020/8/11/welcome-to-virtual-everything monthly 0.5 2020-08-14 https://www.foraffect.com/secrets-lies/2018/11/19/how-to-avoid-a-deadly-eulogy monthly 0.5 2018-11-20 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1542676733197-YXERN0GVVOEXIFF8VD09/seinfeldstandup Secrets & Lies - How to Avoid a Deadly Eulogy https://www.foraffect.com/secrets-lies/2018/7/20/put-your-hands-together monthly 0.5 2018-11-20 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1542676389910-ARM3BFYJDMFSH66XSHSN/how+to+introduce+a+speaker Secrets & Lies - Put your hands together for... https://www.foraffect.com/secrets-lies/storytelling monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1509039031736-UU7AP4ZD7Y3BNYVXOT04/images.jpeg Secrets & Lies - What's your story? https://www.foraffect.com/secrets-lies/2016/4/15/the-power-of-irreverence monthly 0.5 2016-05-26 https://www.foraffect.com/secrets-lies/2016/4/15/the-secret-to-being-real monthly 0.5 2016-05-26 https://www.foraffect.com/secrets-lies/2016/4/18/talk-nerdy-to-me monthly 0.5 2016-05-26 https://www.foraffect.com/secrets-lies/2016/3/15/gyi4yxn11xwfu8j3jsi1mjx988sham monthly 0.5 2025-04-21 https://www.foraffect.com/secrets-lies/tag/thanks monthly 0.5 https://www.foraffect.com/secrets-lies/tag/storytelling monthly 0.5 https://www.foraffect.com/secrets-lies/tag/gratitude monthly 0.5 https://www.foraffect.com/secrets-lies/tag/message+making monthly 0.5 https://www.foraffect.com/secrets-lies/tag/selfcare monthly 0.5 https://www.foraffect.com/home daily 1.0 2022-03-28 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1460737240363-TG3GRPPNC0A9A6SBI9N9/image-asset.png Home https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1454346210686-M98RAHVNDRQK97CRWZS8/download+%289%29.jpg Home https://www.foraffect.com/contact daily 0.75 2016-04-29 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1454349536150-QMW94LRQ8QSXIC2UMVH6/download+%289%29.jpg Connect https://www.foraffect.com/clients daily 0.75 2021-01-27 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611725331773-ZO4XHX5T2ZFS3N5G79ZZ/paper_sample_3_tan.png Clients "I was looking for new job opportunities and needed a new resume, cover letter, and interview makeover. ForAffect is the best! I walked away with concrete results and learned to express my personal voice--who I was, and what I valued. I moved out of my comfort zone and it was worth it. I’d recommend ForAffect with confidence." SARA DOWNS, WASHINGTON. D.C https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611726281522-ICUY9KRAFS3RZQ30PTOQ/paper_sample_1_green.png Clients “I am the Executive Director of the Karen Organization of San Diego. Rachel and Betsy gave me skills and confidence that I will carry with me always. Everything I say, and how I say it, should consider the audience first. We have important stories to tell and without these stories my message would be forgotten. Working with ForAffect was a gift. ” — NAO KABASHIMA, KAREN ORGANIZATION OF SAN DIEGO https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611726163331-DK58V5VL1I1F4XH1Y335/paper_sample_1_offwhite.png Clients Rachel and Betsy taught me a core principle that I’ll never forget: Make your point with bold power … and then stop talking. I engaged ForAffect to offer messaging workshops to several of our membership groups. Their insights, genuine warmth, and understanding of storytelling make them truly unique.. I’ll always be a ForAffect champion! SHARYN GOODSON, THE LEICHTAG FOUNDATION https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611723522981-CKIXQIMOV7Z75JKK6KP5/paper_sample_4_teal.png Clients "I’m a strong communicator and didn’t expect the ForAffect process to be as transformative as it was. Understanding not just what to say and how to say it, but how it will be heard was a game changer. Wholeheartedly recommend this to anyone who has a point to make." ZANE CAPLANSKY, CAPLANSKY’S INC. https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611724947425-SLP8GCERCV7DO3932XUW/paper_sample_3_brown.png Clients “I worked with Betsy and Rachel on several projects ranging from a TED talk to designing a new website. Their two styles, two sets of insights, and two points of view were a huge plus — I got double the value and double the feedback. Working together was a blast.” — RACHEL CHRISTENSEN, UNIVERSITY OF SAN DIEGO https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611725452438-IBE1BXMAOBUHZ44FIJYN/paper_sample_4_tan.png Clients "ForAffect presented an extraordinary workshop for our group, Women for Social Impact. Our members learned the power of crafting their core message and then practiced it in small groups. Rachel and Betsy’s humor, and special gift with words make them unique. Their presentations are smart, informed, and fun!" LINDA KATZ, WOMEN FOR SOCIAL IMPACT https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611726337489-YBWYWSJB18TE14S0ZU9A/paper_sample_4_purple.png Clients “You are a true pleasure to work with, ForAffect!! You transformed my business with the perfect tag line ‘Generosity Marketplace’ … exactly what my audience needed to hear. Your streamlining of my message for a funding source was invaluable. Thank you for being so much fun.” — FERNANDA COELHO, MATCH YOUR NEED https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611724561570-9YQG1DEB10OTVH73YT4F/paper_sample_3_teal.png Clients “After many years as an organizational consultant I launched a new business. Betsy and Rachel persistently and patiently showed me that I needed to ‘land’ my message more squarely with potential clients. I needed to connect with their needs and dreams. They gave me tools that I will use moving forward. Thank you, ForAffect.” — DAVID NICOLL TRANSFORMATIONAL LEARNING OPPORTUNITIES.COM INC https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611725882773-7R1Y49J1IDZOKH1AA8VY/paper_sample_4_teal.png Clients "Thank you so much Rachel and Betsy. I submitted my college application today. I had to write a little story about myself and my challenges. Thanks to your training, I was able to articulate and tell my story in a simple but powerful short essay. Thank you for being a part of my journey. You ladies are amazing!" SHELBY R, STUDENT https://www.foraffect.com/about-us daily 0.75 2021-01-27 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611723113333-Z2RXIEDPNGFLCP706T8K/paper_sample_4_teal.png About Us “I discovered ForAffect through a colleague. I’d heard her speak many times, but this particular time she took it to a whole different level. I had a big speaking event coming up and wanted it to be a smash. They helped me choreograph a message that was uniquely my own. I look forward to recreating their magic at my next event.” — NANCY SASAKI, CEO, UNITED WAY OF SAN DIEGO https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1459298022391-L7XMUVNTK5FJXJ9M5W3J/image-asset.jpeg About Us https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1460482087042-5J392SD2V5CVPANIDK1U/image-asset.jpeg About Us https://www.foraffect.com/sandbox daily 0.75 2020-12-02 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1606886956228-WDIEWEJB3B2X23F70CLZ/image-asset.jpeg sandbox I discovered ForAffect through a colleague. I’d heard her speak many times, but this particular time she took it to a whole different level. I had a big speaking event coming up and wanted it to be a smash. They helped me choreograph a message that was uniquely my own. I look forward to recreating their magic at my next event. https://www.foraffect.com/test-gallery-1 daily 0.75 2020-12-02 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1606928102040-MB8S7ED4DNKX9QHO8Y1K/1.jpg test gallery I discovered ForAffect through a colleague. I’d heard her speak many times, but this particular time she took it to a whole different level. I had a big speaking event coming up and wanted it to be a smash. They helped me choreograph a message that was uniquely my own. I look forward to recreating their magic at my next event. https://www.foraffect.com/test-page daily 0.75 2020-12-02 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1606929842450-JS6U58CR1P68RLMJN4LV/1.jpg test page I discovered ForAffect through a colleague. I’d heard her speak many times, but this particular time she took it to a whole different level. I had a big speaking event coming up and wanted it to be a smash. They helped me choreograph a message that was uniquely my own. I look forward to recreating their magic at my next event. https://www.foraffect.com/dont-take-our-word-for-it daily 0.75 2021-01-27 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/1611722046154-BHV8NNXZT09DZD9SI5GY/paper_sample_5_grey.png Don't Take Our Word For It (Copy) “You are a true pleasure to work with, ForAffect!! You transformed my business with the perfect tag line ‘Generosity Marketplace’ … exactly what my audience needed to hear. Your streamlining of my message for a funding source was invaluable. Thank you for being so much fun.” — FERNANDA COELHO, MATCH YOUR NEED https://www.foraffect.com/test daily 0.75 2022-06-24 https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/c7ef4c56-a8f6-47b4-b758-2c0963190362/soulessons%2Bbkg.jpg test - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a7c5d09cadb699f1345542/16cd61dc-bf5d-4107-80e8-28549745fcac/wordcloud_3d_final_animated_frames_lesswhitespace.gif test - Make it stand out Whatever it is, the way you tell your story online can make all the difference.